Look, it’s no secret that for a business to survive and thrive, they need customers.
So they try out the Groupon strategy and boom! They’ve got people ordering their special offer.
Now you would think that the business owner would be elated right? Overjoyed that they have a steady stream of customers (hopefully) and they are building their business.
But this isn’t true by a longshot.
See, while all might seem like pixie dust on the surface with businesses and their Groupon marketing, there’s a very unhealthy disdain brewing underneath in the heart of the local business owner.
Because the business has to split their profit with Groupon by 50%.
But that’s not even the worst part. To add insult to injury, Groupon requires that the business first slash the normal offer by 50%, thus leaving the local business owner with only 25% of the normal profits
How in the heck is any business supposed to survive off of that? If I was the local business owner, I’d be stewing in anger too!